“Continuous improvement is better than delayed perfection”
– Mark Twain
When I first started my business five years ago, I didn't have the confidence that more clients would continue to walk through the door, so I catered to everyone, and everything.
I probably didn't convey a clear message or my true value.
It's the downside of being an overachiever and a 'pleaser.'
But that's what inexperienced entrepreneurs do, until we find our voice and our audience.
Finding your brand voice and your ideal customer doesn't happen overnight.
It may not even happen in the first few years, but that's okay.
The key is to just show up and try, because if you don't, you'll never learn what works and what doesn't.
One vehicle to help you grow as an entrepreneur, are client reviews.
Unlike the corporate world or in the military services, getting evaluated is now public.
There are no private review boards, or one-on-ones with your boss.
Your new boss is Google. And Ms. Google puts everything out there for all to see; the good, the bad and the ugly.
According to research consumers read reviews because they:
- Offer valuable guidance from those who've used the service/product
- Help future clients to decide from a crowded market
- Attest to a small business' reliability and credibility
- Help others make a better buying decision
- Share an experience, good or bad
- Reward a company for good performance
I appreciate every single review, because let's face it, time is precious.
The client went home after hanging for 1-2 hours with me and my corny jokes in the studio or on location and still found time to send me appreciation and opportunities to grow as a business and as an entrepreneur.
Thank you!
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